If your job posting never gets in front of the right eyes, are you even hiring?
How did you write the job description for the last role you posted? If the title sounded anything like “Growth Ninja,” “Technology Evangelist,” or “Sales Superstar,” we need to talk. Because while it might feel like you are standing out in a sea of job openings, you are actually tanking the visibility of your posting.
The truth: the way candidates discover jobs has fundamentally changed as search has evolved.
The mismatch: the way many HR leaders write job descriptions has not. Or worse, they are letting AI do the driving when AI should be riding shotgun (that’s a blog post for another day, though).
I am a Senior Growth Marketer at The Predictive Index, and there are two things you should know about me.
I spend my Monday through Friday deep in the pain points of HR leaders. You all are heroes. I live and breathe growth marketing, and the way search has evolved over the last three years is hard enough for even the best SEO experts to keep up with.
So I am here, as a growth marketer in a
