Also known as: Campus Recruiting, University Marketing
College Recruitment (also referred to as Campus Recruiting or University Marketing) is a strategic element of external recruitment aimed at building early connections with talented students at universities and colleges of applied sciences. The objective is to attract high-potential students and encourage early applications—ideally before they commit to other job opportunities.
College recruitment is often supported by broader employer branding and personnel marketing efforts. Typical activities include:
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Hosting guest lectures or specialist talks at academic institutions
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Placing ads in university publications
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Making donations or sponsorships to academic programs
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Organizing company tours for students and faculty
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Supporting theses or capstone projects
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Offering internships and practical placements
By engaging students during their studies, companies aim to position themselves as employers of choice and gain a competitive edge in the war for young talent.
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