The need for recognition is a social need (see motive) that drives individuals to seek distinction from others by experiencing appreciation, receiving praise, enjoying privileges, or possessing status symbols.
According to Maslow’s theory of motivation (1954), the need for recognition is classified as a deficit need, meaning its fulfillment is essential for long-term performance and self-actualization. If this need remains unmet over time, it can lead to performance problems or resistance to change.
The recognition motive is closely tied to the hierarchy of an organization and the status differences inherent in it. As hierarchical positions come with visible privileges—such as titles, larger or more private workspaces, higher numbers of direct reports, access to exclusive clubs, or preferred parking spaces—advancement becomes particularly appealing for those with a strong desire for recognition. However, this can also result in demotivation (see demotivation) for individuals who are unable to achieve such status symbols, potentially leading to disengagement and frustration.
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