The recognition need is a social need (or motivation) where individuals seek to distinguish themselves from others by receiving appreciation, praise, privileges, or status symbols.
According to Maslow’s theory (1954), the recognition need is classified as a deficiency need, meaning its satisfaction is essential for an individual to remain productive and capable of self-actualization in the long term. If this need remains unfulfilled over time, it can lead to performance disturbances or resistance to change.
The recognition motive is primarily influenced by the hierarchy within an organization and the associated status differences. As a hierarchical position is linked to visible privileges (such as titles, office size and privacy, number of subordinates, access to exclusive clubs or preferred parking), individuals with a strong recognition need are particularly attracted to career advancement. However, there is a risk that those unable to rise through the ranks, and thus unable to achieve status symbols, will become demotivated.
Source:
Maslows Theory
