EVP Was Never a Tagline
When you hear the term Employee Value Proposition or “EVP,” chances are you think of recruitment campaigns or catchy taglines. But as Blu Ivy Group Co-Founders Leandra Harris and Stacy...
The Next Frontier of Employer Brand Is Governance
Why the EVP must evolve from marketing message to management system
High-performing organizations know culture can’t be managed through marketing alone. Yet most still treat the Employer Value Proposition (EVP) as...
Why HR and Talent Leaders Must Lead Reputation, Not Marketing
As AI, transparency, and employee voice redefine how trust is built, HR and Talent leaders must take an active role in curating reputation, managing brand risk, and co-creating the human...
Crocs Employer Brand Journey | Blu Ivy Group
When you think of Crocs, you probably picture iconic, playful footwear that’s as bold as it is comfortable. But behind the scenes, Crocs Inc., home to both Crocs and HEYDUDE,...
World Mental Health Day: Small Steps That Make a Big Impact
I remember the first time I noticed someone I cared about was struggling in silence with their mental health. Back then, it wasn’t something we talked about. Now, conversations around...
Employer Brand Strategy for Investors: Culture & Execution
Why Employer Brand Matters to Investors
Most CEOs and investors still see employer brand as a recruitment lever. Today it is far more. It has become a visible market signal that...
Why You Can’t Improve What You Don’t Measure in Healthcare Branding
Employer Brand Metrics: Building Resilience in the Healthcare Workforce
In healthcare, outcomes are everything. Yet when it comes to employer branding, many organizations operate without benchmarks, KPIs, or a measurement framework....
Inside CAE’s Employer Brand Evolution
This month, we’re proud to highlight Negar Tabrizi, Head of Global Employer Brand at CAE, whose vision is reshaping how CAE connects its people to purpose.
Working with Blu Ivy, Negar...
Culture and Brand as Strategic Levers
The physiotherapy sector is on the edge of transformation. Not because of technology. Not because of market demand. But because of talent.
As aging populations surge and musculoskeletal needs rise, patient...
Rebuilding Trust After a Reputation Crisis | Blu Ivy Group Insights
Why This Conversation Matters
In leadership, few moments feel heavier than when trust is broken. In today’s world where social media amplifies every misstep and public opinion shifts overnight, a reputation...
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Your Candidate Just Outsmarted Your Hiring Process with AI
AI has changed how candidates prepare, and now, it’s changing how they perform. What started as résumé writing assistance has evolved into real-time, AI-guided...
